文/十九

人不怕壮，就怕壮的不是地方。

例如下图中的男士，乍看上去，绷得扣子都扣不上的罪魁祸首是肚腩，不过，180度的翻转之后，情况也出现了大逆转：其实，咱壮的是胸肌！

180度的翻转，也正是这本男士健康杂志的正面，寓意：读了《男士健康》，让肌肉出现在该出现的地方。

Advertising Agency: KNSK Werbeagentur, Hamburg, Germany

The Print Ad titled 180 Degrees was done by KNSK Werbeagentur, Hamburg advertising agency for product: Men's Health Magazine (brand: Men's Health) in Germany. It was released in the Jul 2011. Business sector is: Publications & media.